Welcome to Be Frank Consulting LLC
Be transparent, Be optimistic, Be curious, Be supportive
We believe that cross-pollination is key to your company’s success. Whether it’s helping you implement cross-functional processes and operations or pollinating new ideas to grow your brand, product or other marketing strategies, we’ll come in with a curious mind and give you an honest assessment and fresh ideas to get your hive working optimally to grow your colony.
​
​
Meet Katrina...
I’m Katrina, the founder of Be Frank Consulting. With nearly 20 years of experience in advertising, marketing and branding, and having been on the brand, agency and publishing sides of the business, I understand what goes into building a successful brand. A vital piece is exposing your team to new ways of thinking and ongoing knowledge sharing….in other words, ongoing cross-pollination.
I’ve worked with Fortune 500 companies, small start-ups and non-profits to help build awareness and affinity of their brands and developed award-winning campaigns across categories. I have experience in branding, content marketing, product marketing, brand partnerships, event and tentpole development and execution, influencer marketing, PR and new business development. Man, that’s a lot of marketing speak!!!
But, at the heart of it all, what I love the most is being a part of building something new—whether that’s developing new ways of operating to streamline workflow, helping companies rebrand themselves as their core offerings change or finding the white space in the marketplace and creating new products or content that serve a specific audience. I love a good brainstorm and planning session and hope I have the opportunity to help you build your hive.
The Parts to our Honeycomb
Our strategic services meet the needs of all types and sizes of clients - from small startups to large, established brands. Discover all the ways we can help you grow your business and deliver lasting results.
Brand Strategy
Build Your Brand
We’ll help you uncover the core of your brand story, build your brand and sales toolkits and work with your agency partners on VID development
Product Development
Unlock Revenue Opportunities
We’ll work with your teams to look at all current product offerings and develop additional products/services to unlock new revenue streams
Marketing/Content Strategy
Create Customer Relationships
We’ll review your current assets and communication plans for ongoing dialogue with your customers and help develop the right marketing mix to meet and exceed your goals
Operational Support
Establish Efficiencies
We’ll assess your current workflows and develop new cross-functional processes to get your marketing, sales or content teams working optimally and efficiently
Brand Partnerships
Build B2B Relationships
Need help with brand outreach, sales package development or partnership management? We've got experience on both sides of partnerships to create, sell and execute impactful programs
Event Planning and Execution
Make an Impact
​
Whether it’s an internal team planning session/retreat or a marketing event for your customers, we can support you from beginning to end